Within any company Internal Comms is of massive importance, it's integral to the motivation and two way communication with your staff, as well as galvanising trust with employees.
Internal comms is far more than the monthly newsletter.
But should internal and external comms really be divided? In short, no. Internal comms and external marketing should feed in to each other.
The first reason being, the link between internal and external comms is vital in your recruitment drive. If you have a team who is heavily invested and proud to work at the company, they will be more likely to shout about it to their friends and on social media, the key to an invested staff is through effective internal comms.
The internal and external comms team should work very closely together if not one team. This way, the strategy in terms of messaging and overall company aims are communicated effectively both internally and externally.
There are boundaries to the type of content you might want to share externally, you don't want to 'do a Sainsbury's' and post sales targets in your shop windows but aligning your internal and external messaging bodes well for both client and staff confidence, mixed messages are one of the main reasons for disengagement.
How can we implement effective internal comms?
Social media is a great way of getting your staff involved with your company's message. Don't forget, most of your staff will naturally be using social media in their own lives so should find it easy to engage with your company.
Twitter is a perfect platform for sharing real-time company news and to keep all of your staff up to date, especially if they are spread across a country or even the world. Public social media may not be the best place for all news though, employees really should always be the first to hear about changes and developments within your organisation, so potentially share big company news within your internal system first, whether that be Sharepoint or a custom intranet.
One of the best ways to motivate your staff is showing them off to the world, proving to them how important and necessary they are to the company while gaining powerful PR by championing your employees in the public sphere. This can be done through digital PR, whether it's encouraging your staff to guest blog on industry publications or sharing releases of staff achievements and promotions.
Spur and excite your team but constantly looking for speaking opportunities. Being seen as an industry leader is impressive to your clients but also encourages staff to reach their full potential.
Lead from the top, learn to motivate and inspire your staff by setting a good example. Reward and empower members of staff who are invested in the company's comms.