B2B is now recognising the importance of integral social media marketing but is still facing the struggle to compete with the recognition B2C gets. Hence, businesses need to integrate social media into their strategies from the get-go, and deciphering which platforms provide optimal results is something we can help with.Read More
Whether you’re an SME or a larger business, you’ll be looking for options to add to your marketing mix and determine which platforms will give you the best return.Read More
LinkedIn lies at the heart of our own and many of our clients' B2B online marketing strategies. And why not? With LinkedIn's vast business network being the very nature of the platform, not to mention the mindset users are generally in when using LinkedIn, it would be foolish for a B2B organisation not to capitalise on it.
For over a month now LinkedIn has been rolling out their new, cleaner desktop user interface and it looks as though, this week, a whole new wave of users have been given access to the new design.Read More