We’ve added to our team. In the spirit of celebrating creativity and innovation we’re excited to introduce our new Junior Content Marketing Executive, Prabjot Rathore.Read More
Content marketing is high on the agenda for many companies but in reality not a lot of them are sure why.
Earlier this month we talked about what elements of a digital strategy to focus on in 2017 and unsurprisingly, content marketing made the list. Here we delve a little deeper into what we mean by the term and how to make a start on creating an effective strategy.Read More
2016 has been an uneven year all round and within B2B marketing we have seen the unfortunate trend of companies either imitating each other or even worse, trying to emulate the efforts of B2C brands with completely different agendas and audiences.
In 2017 we should hope to see the B2B industry stand on its own and elevate marketing efforts that are more fit for purpose and unique to each company.Read More