Networking is really important for everyone involved in business, especially to those who sell their services and products to other businesses.
You're main aim is of course new businesses but you may also realise some new and interesting trade relationships when networking with your peers.
Simply getting out of the office and listening to a new, fresh perspective and learning something new about your industry can bring inspiration to your work and summon a new found enthusiasm for your sector.
If you manage to find yourself presenting at a networking event you'll also find yourself learning a great deal. Preparing your talk always entails research, no matter how well you know your subject matter. The whole process can be very refreshing, allowing you to gain a new perspective on your work and your company. Offering your skills and expertise and allowing others to learn is what builds your company's authority.
Actively engaging in the ongoing discourse around your sector and developing that authoritative voice as a senior member of staff promotes pride in your business. You'd be surprised how the positivity around getting yourself out there can reinforce your staff motivation, and employee pride is a powerful recruitment tool.
The attendance of any staff member at a networking event, not matter the size creates great content for your site and for social media so even if you don't meet the people you wanted to in person, you may be able to contact them through the content you post on social.
Since we're based in Leeds this might be a little Yorkshire biased but here's a list of just some of the great events going on this year:
If you're looking for more events in your local area, check out: