Influencer marketing, at its very core is simply leveraging the authority of an individual or group to raise the profile of a brand, product or service - which is why it's more than relevant within the B2B arena.Read More
On the 17th of April, I attended the CMA Summit on the Future of B2B Content Marketing in London as Halston Marketing Founder, Georgia Halston, was invited to share her thoughts on Collaborative Storytelling, you can vier her slides here. Speakers of varying backgrounds, from established brands to start-ups were dissecting some of the challenges B2B marketers face. Throughout the day there were numerous topics covered, from creating stand out B2B content, through to how to use technology to distribute that content. It was a great day full of fascinating speakers and delicious food.Read More
Instant messaging has been around for many years, remember SmartChild on AOL’s Instant Messenger? Since then and with the advancement of communication devices, reaching out on a 1-1 basis has grown enormously.
Apps like WhatsApp and Facebook Messenger have taken over from texting. Why text when you can instant message and use fun emoji’s to personalise your personality and express exactly what you can’t put into words. As well as see if your message has been received and read.Read More