In our January Predictions post we listed the concept of collaborative storytelling as an upcoming trend to watch within B2B. As we've already seen such positive effects for our own clients, we decided to elaborate.Read More
We have seen the power that native videos have had on social media platforms, such as Facebook. They have generated far more reach and user engagement, social video generates 1200% more shares than text and images combined (Mansfiels, 2016). Now it’s LinkedIn turn to shine, having launched a new video support feature.Read More
January is well underway and the fruits of our 2017 strategies are starting to ripen. But a marketing strategy can never be seen as something that's 'done'. It's constantly evolving as new technologies and ideas are brought to the fore, strategies need to be nurtured and cultivated and the perpetual hunger for optimisation is fed through the refinement of methods.
Consider adding the four following points into the feed mix.Read More